johan horak’s energy flow

Let’s agree that Coffee News is not easy if you have to continuously chase your tail. To chase your tail you basically have no system and no plan. But if you have a plan it becomes fun to help your community businesses make a success.

How do ensure you have fun while making money with Coffee News? You need to break it down and do  the seemingly difficult stuff first:

1. You need to set a budget and a forecast. In other words you need to know how much you spend to get one advertisement and you need to decide how many advertisements you want every month. And at what rate you will grow your paying advertisers.
2. Keep graphs on the number of advertisers, the number of actual paying advertisers, the number of advertisers who renew, the number of 13, 26 and 52 week advertisers. 
3. Also keep a graph of the number of people reading your Coffee News and your blog newsletter. If you have not got a blog get one and integrate a newsletter like this one.
4. Let’s say you need about 10 ads to break-even. Then you have another 22 to make money with. In general you can have a net turnover of R19 000 after you have paid the printer and royalties.
5. If you have a system in place to ensure the money comes in then you don’t have to focus on collecting and begging for money. Get this system in place and ensure it’s automated.
6. Sell ads for long periods; 13 weeks, 26 weeks and 52 weeks. Never sell an ad for a month because the advertiser wants to check it out. If she wants to check it out you have not done a great selling job and the advertiser does not  have the guts to be in business.
7. Focus on advertisers who advertise already. There’s no sense in trying to convince the paint shop owner who is stuck in his hole. Don’t waste your time.
8. Go where the money is. People who advertise already have money and are sensible. That’s not all. When you walk into a business you will no if they are successful or not.
9. Decide who spends a lot of money on advertising. If you can find a guy who spends R2000 and more on advertising then go for them. Who are they? Real estate agents, motor car dealers, franchise businesses. Check out the businesses with fancy pick up trucks and delivery vans. 

Sit down every day and think what drives your business and drive the good stuff. And then measure.

Coffee News South Africa A Small Business Opportunity Publishing A Local Newspaper