johan horak’s energy flow

Most real estate agents spend a lot of money advertising. And that’s why you want them to advertise in yourCoffee News. Do you think that if you walk in to their office with the following testimonials that you will get them to advertise for a year?

1. I have a realtor that has been with me for almost 5 yrs he says he will “ Never leave Coffee News.“  He plays a game with the papers as well… whenever his ad is below the fold he turns the papers over so his ad shows.  He’s known as the “Coffee News Realtor Guy “and he loves it. Rod Coffee News owner

2. We have a realtor in every edition, 3 of the 4 for multiple years. They all advertise a specific property each week, one includes a photo of the property with a brief description and contact info of the agent. The other just list a brief description of the property with her picture. None of them will give up their slot. I think it is also a bit more of a ‘farming’
   than a ‘hunting’ philosophy as well. The ad keeps their agency front and center with the readers for when they have a need and a specific property is intended for prospective buyers. This is a tough real estate market and it will only take 1 call to pay for a lot of advertising.
3. My realtor has been getting multiple calls each week since I talked her into adding the 2nd ad with the picture and description of a house. Hope this helps. Gene.

You need to collect testimonials from your advertisers. If they have something to say, let them say it on paper and keep it. You will find selling your ads becomes a lot easier when other advertisers do the talking for you.

By The Way: If you want to give your advertiser a bonus then teach him, for free, on how effective testimonials are. Search Google and find an ebook on testimonials or write your own  and share it as a gift.

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