johan horak’s energy flow

Profiles should contain content that informs first, and engages second. You are not writing a blog post, or maintaining a website, so rather than putting your entire website in a profile, only include the basic information and a summary of your activity on the website in question. As far as basic information is concerned, this usually means name and contact information, but there are two important parts that deserve a sentence or two. The About Me section on your profile might be the single least or most important section on your profile. Least or most depends on you. Uninteresting or long About Me sections will likely not be given much attention, while both extremely awesome and extremely crappy About Me sections will almost always get read. The worst would be an About Me that portrays a personality that is not you, because the reader will almost always detect this. While neutral About Mes (those that don't get read) are better than lies, you want to aim for an About Me that tells the reader who you are and why he or she should know who you are, because it is this brief paragraph that can really engage the reader and hold on to that person, hopefully for future site visits to come. And make sure not to go on a rant, because About Me is supposed to be about you, not about your entire life.

I have a Google Profile. It's central and contain all that I do. But this guy made me aware of more issues and I recommend you read it and implement what he suggest.