Especially telling was some of the data from professional bloggers – that is to say, working professionals writing about their industry (not to be confused with those blogging directly for income, another type of pro blogger). According to the this year’s report, the benefits of this type of blogging are clear as day:
- 71% have greater visibility in their industry
- 63% said clients purchased products and services
- 56% stated their company was now regarded as a thought leader
- 40% have been asked to speak at conferences
These stats support many of the reasons your small business should have a blog. And, despite the explosive growth of real-time services, there remain far more reasons you should blog and not just Tweet.
One of the lessons says, “Allow an absolute minimum of one year solid commitment (posting 3-5x weekly, or even daily) before you start to see compelling results. Be mindful of the fact it may take longer”.
If you have a guest house or a game reserve and no blog then you are paying a lot of money to get guest. Please note: I am not saying that you should not pay for listings in professional guest house sites. No. These site do a great job.
I truly believe it’s a waste if you don’t use all possible options to leave spoor that’s easy to find. Drop it where you can. And reduce the average cost to get a paying guest through your guest house doors.
But then you will tell me that you don’t have the time to publish to a blog. All I can say is that your clients will eventually go to the guest house or game reserve that use blogs effectively.
Related articles by Zemanta
- Getting Creative With Your Blog (tombomar.com)
