Online marketing and social media can be overwhelming if you are new to the idea. First of all: where do you start?
I believe people are making more out of it than they should. Social marketing is nothing more than
a really fancy tool to keep in touch with people, create long lasting trusting relations and it can help you stop wasting money on trying to catch all the hungry fish out there. This is what I am trying to explain in a short ebook. Start with it to get the idea of my philosophy towards social media.
The Fisherman’s Secret is about a fisherman who threw out bait to hungry fish. He caught a few fish, but more and more fish were rather socialising at the next Fisherman’s cultivation pool. This socialising fisherman had cultivation pools for small and big fish. He was not only after hungry fish.
As this Fisherman cultivated more fish he became more successful. While the traditional fisherman got more and more desperate. Even if the desperate fisherman had the best bait, he did not realise that most fish were window shopping for the next meal. They wanted to ask questions and learn. The traditional guy wanted to catch and eat them. And he ignored the info seeking fish. He did not socialise using the latest tools.
The Fisherman’s Secret, asks the question: Are you a traditional fisherman throwing out bait to hungry fish or do you create cultivation pools to create long lasting trusting relationships? Depending on how you answer this question, you’ll know if you are ready to design a strategy to implement social media.