To date it has been the single most effective intervention in our businesses that has made a remarkable improvement. Without the assistance of my mentor Johan Horak I will not have been able to implement a comprehensive marketing strategy.To date the mentorship programme has effectively assisted AWOL Tours in:
- Short & Long term Marketing strategy
- Effective social networking structure such as on Facebook and twitter
- Developed AWOL Tours on-line Magazine
- Keyword optimization for Google
- Implementing effective staff job descriptions
- Financial Goal setting and objectives
- Sales strategy
- Support and advice on logistical issues
Kind regards
Sally Petersen AWOL Tours www.awoltours.co.za
Walk in Africa has been planning to institute a social-media strategy for about two years. In fact we had begun on our own and were rather impressed with ourselves but we were aware that we simply were not getting it right.
Johan Horak’s expertise is in social media and so when he came along to mentor me, the focus was on social media. You only need to look at our website/blog and facebook profile to see the improvement. In fact for about 18 months we had been trying unsuccessfully to merge our website with our blog, but Johan quickly achieved that for us. It is too soon to quantify the results other than to say that we have received positive feedback about our website and we have a growing facebook following. Sincerely Steve Bolnick www.walkinafrica.com [We also started a second very successful Facebook page for a new product]- Just to re-iterate that Johan had helped me and my business a lot over the months that he mentored. Successful social media marketing = more inexpensive queries = more sales = higher gross profit = more likely for employment to be increased. Kind Regards Brett
- Johan, you gave a professional and user friendly course on blogging helping me to understand the difference between a blog and website. Polla at Geggo
- Johan, you have brought a new perspective to my small business advertising campaign, my turnover grew with at least 25%, I couldn’t believe advertising could be so effective. Your simple ideas surprise me every time. Hein Lategan Pharmacy owner Pretoria
- Thanks for the unbelievable marketing ideas. Every time I met with you I learnt a lot. You see opportunity in every business. You have a unique and effective way with words. Thanks. Celene Physiotherapist
- Just a few words. You are a go-getter; I can see you enjoy life. Your advertising word choices are brilliant. I enjoy working with you. Dries Burgundy’s Restaurant
- I feel comfortable doing business with you. Johan your broad base of knowledge and the network business meeting has opened many opportunities for me. Rita SMSmalls
- You have a way with words. You are able to present boring facts in such a way that they immediately attract attention in a clear and positive way. You are genuinely interested in the art of honesty bringing out the true advantages of any product or idea. Andy SMSmalls
- The quality and depth of your experience is of unequal standard. You have made a major contribution to my franchise. My stock turn increased by 50% and my turnover has increased by 27%. Johan your techniques have saved me. Willie Cash Converters Centurion
- Just a note on the presentation; the content was very good and your message was simple, easy to follow and to the point. The benefits of your message do have incredible take home value. Well-done Johan. Nick Flavio
- Johan, your video presentation MADE the conference for us, well done – so simple. This is to us, the missing link and Mr Ples has nothing to do with it! Many thanks …we expect your CV in the post. East London Franchisee.
- Thanks Johan, Your video contribution was refreshing and your presentation delightful, your model is great.” Johan Franchisee Wynberg
- I just discovered YouTube!! But your energy reach is wide. I just discovered your video there and saved it under my favourites! Salome
Life Coach Testimonials
- I am really sad that you are leaving, you and I could have done great things together but I wish you all the happiness. Simon’s Town is getting one of the greatest people I know. Shenka
- You have taught me the importance of “to know, to like, to trust”. I love to learn from you. Laura Harvey Travel
- Hello Johan: How do you keep positive thought when all around you is so much negativity? You are obviously a wonderful spirit of very positive influence. Nice!! Ricky
- ……quite apart from the personal assistance you were giving me. Thank you for everything you gave me, and we will be in touch, Bless you and lots of love, Lorraine

